Forward Thinkers...
Find the niche communities that will power your GTM
We are a marketing agency that helps consumer brands identify and deeply understand relevant online ecosystems
Forward Thinkers...
Find the niche communities that will
power your
GTM
We are a marketing agency that helps consumer brands identify and deeply understand relevant online ecosystems
WHY graphGTM?
Mass marketing won't cut it - you need to think niche and tap into specific communities in order to get noticed
Discover online worlds known to few
We don't just find "influencers" – we map whole social worlds, identifying the networks, beliefs, and opportunities that traditional methods miss, including:
Key communities within a social ecosystem
The language and beliefs that define them
Under-the-radar influencers that TRULY set trends
Discover online worlds known to few
We don't just find "influencers" – we map whole social worlds, identifying the networks, beliefs, and opportunities that traditional methods miss, including:
Key communities within a social ecosystem
The language and beliefs that define them
Under-the-radar influencers that TRULY set trends
Become the biggest fish in a small pond
Forget spray-and-pray marketing - we help you systematically target ecosystems to develop a lasting presence.
Identify the most receptive micro-communities to your brand
Build strategic relationships with community leaders who drive authentic adoption
Establish your brand as an integral part of the community conversation
Become the biggest fish in a small pond
Forget spray-and-pray marketing - we help you systematically target ecosystems to develop a lasting presence.
Identify the most receptive micro-communities to your brand
Build strategic relationships with community leaders who drive authentic adoption
Establish your brand as an integral part of the community conversation
the science that has powered the internet
The likes of Google, Meta and TikTok have built their engines around graph algorithms. We bring these powerful techniques to your marketing strategy to:
Build comprehensive social graphs of REAL communities that represent your ICP
Use NLP to identify patterns in language
Predict size and commercial viability based on network structure
the science that has powered the internet
The likes of Google, Meta and TikTok have built their engines around graph algorithms. We bring these powerful techniques to your marketing strategy to:
Build comprehensive social graphs of REAL communities that represent your ICP
Use NLP to identify patterns in language
Predict size and commercial viability based on network structure
Our Process
1
Discovery
We start by understanding your ideal customer profile – who they are, what drives them, and where they spend their time online
1
Discovery
We start by understanding your ideal customer profile – who they are, what drives them, and where they spend their time online
2
Network Graphing
We map the social ecosystem around your target audience, revealing key community clusters, voices and super-connectors
2
Network Graphing
We map the social ecosystem around your target audience, revealing key community clusters, voices and super-connectors
3
Linguistic Analysis
We use AI to process social media content to understand the space: its beliefs, behaviours and commercial potential
3
Linguistic Analysis
We use AI to process social media content to understand the space: its beliefs, behaviours and commercial potential
4
Strategy & Tactics
We work with you to turn insights into action through creator partnerships, content marketing and targeted paid social campaigns
4
Strategy & Tactics
We work with you to turn insights into action through creator partnerships, content marketing and targeted paid social campaigns
Book a call
Book a call
Book a call
Get in touch today
FAQ
FAQ
FAQ
